Having spent the better part of two decades working in a wide range of agencies around the world, big, small, full-service and specialists including Advertising, Sales Promotion (Shopper), Digital, Social, Media, Experiential, B2B, Healthcare, and even in-house on the client-side. I’ve worked for a diverse set of clients solving just about every type of marketing challenge there is.
Over the years I grew frustrated that clients were after something agencies weren’t giving them, straightforward, pragmatic, practical, and creative marketing solutions that take a more holistic and business-focused view of their challenges. Clients hate working with agencies that over-promise and under-deliver and they’re sceptical about the advice they’re given. It’s no wonder really when ‘specialist’ agencies are inherently unable to think outside their specialty.